The Disengaged Prospect: Engaging B2B Customers in a Digital-First World

Business Tips, Sales

Friday, May 10th, 2024

The Disengaged Prospect: Engaging B2B Customers in a Digital-First World

The B2B sales process has undoubtedly changed in recent years due to technological and economic shifts. Cold calls and lengthy in-person meetings, once the cornerstones of B2B enterprise business development, have become a thing of the past. Instead, business decision-makers now conduct a staggering amount of research online before engaging with a salesperson. A study […]

Marketing and Sales Strategy: Use it to Build Productivity at Your Small Business

Marketing and Sales Strategy: Use it to Build Productivity at Your Small Business

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about crafting a growth strategy that thrives on their seamless collaboration. That might sound like common sense, but the reality is that many small businesses […]

When to Hire Your First Salesperson

Business Tips

Wednesday, February 19th, 2020

When to Hire Your First Salesperson

If you’re a small business person, you know that sales will likely be an essential part of growing your venture. You will likely be the first salesperson in your business since you know your products and services best and are most passionate about them. However, over time you will need to consider scaling up and […]

How to Simplify Your Sales Strategy So You Can Earn More In Less Time

Sales

Wednesday, September 11th, 2019

How to Simplify Your Sales Strategy So You Can Earn More In Less Time

Running your own business and knowing how to sell go hand in hand. Whether you’re selling to other customers or other businesses, the idea of actually selling can seem overwhelming and time-consuming. You may think that you have to do all this work to build up rapport into order to successfully sell. Or, you may […]

Why Sales Come First (and How to Make More of Them)

Business Tips

Friday, March 8th, 2019

Why Sales Come First (and How to Make More of Them)

Mark Cuban may be the most famous bootstrapped billionaire in America. According to him, the secret to success is straightforward: sales cures all. It is important to find out why sales come first — and how to make more of them. Why sales come first. Startups today are obsessed with metrics — but it seems […]

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