Whenever marketers talk about marketing, there’s a phrase they like to throw out. And that phrase is “content is king.” It’s believed that Bill Gates coined the phrase back in 1996. And, it turns out, he was right. When you consistently create valuable content, it builds meaningful relationships with your audience. It also improves brand […]
The creative process can be disorganized and difficult to predict. Content creators who struggle to maintain balance should assemble a production schedule to help. Content creation takes a lot of time. This is true whether you’re a writer, illustrator, podcaster, or any other kind of creator. Research, writing, collaborating, recording, editing, posting, and marketing all […]
Regardless of how you personally feel about social media, there’s no denying that it can be a powerful tool for you professionally. Social media has to ability to increase your brand awareness, establish you as an industry leader, address customer service inquires, and manage your reputation. In turn, this can generate leads, sales, and generate […]
Last weekend I hung out with some friends who I haven’t seen in a while. Out of the blue, one of my best friends blurted out that he wanted to start blogging. It caught me by surprise. He had never expressed interest in this before. So, I asked what made him want to launch his […]
One of the biggest mistakes that I made when I first launched my blog was not taking the time to create a content calendar. At the time I didn’t see what all the hype was about, but I quickly noticed that I was scrambling daily to create and share awesome content. I was actually spending […]
Marketing is by far one of the biggest hurdles that startups and businesses must face. You’ll be generating leads, connecting with the right audience, and determining which channels to use for marketing. You can use calendar software and become a better marketer. Remember all of this can feel a bit overwhelming. That’s not even taking […]
Organization and planning are key when it comes to putting out quality content for your business. A content calendar helps save you time and energy when it comes to brainstorming topics and themes and can help you stay on track. It’s never too late to get started planning your 2020 content calendar, either! Whether you’re launching […]
