Consumers aren’t satisfied to simply buy products from companies anymore and just walk away. They crave deeper, more meaningful customer relationships with the brands they choose. In other words, it’s time to start investing in your customer relationships. Building relationships with buyers is a surefire way to future-proof your business. For one, you’ll make it […]
Running a business can be busy and hectic at any time. There’s a constant stream of emails to respond to, meetings to attend, inventory to manage, customers to serve, marketing strategies to develop, employees to supervise, budgets to balance, and always unexpected challenges to overcome. However, during a product launch, everything is turned up a […]
For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can maximize your brand visibility and ultimately reach more people. However, splitting your time and resources between these differentiated approaches can be a difficult balancing […]
In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about crafting a growth strategy that thrives on their seamless collaboration. That might sound like common sense, but the reality is that many small businesses […]
Think back to the last few meetings you had: Were they online or in-person? These days, meeting and interacting in-person with coworkers has become a nice-to-have, and virtual has become our norm. Because of this, our professional presence — and in particular, our presence in a virtual setting — has become a critical piece of what […]
Experienced online marketers schooled in visual trends know full well that the old axiom which says “a picture is worth a thousand words” is entirely false. They’re worth considerably more than that. According to research conducted by 3M, the human eye is capable of processing visuals approximately 60,000 times faster than the written word. This […]
To be successful with your online community, you need to make sure your audience knows you and what you stand for. Brand identity is great, but clear brand identity is vital in most markets nowadays. Gray areas leave members unclear where a brand stands and create doubt, so make sure yours is distinct and original […]
Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. After all, pizza restaurant owners don’t have to scratch their heads too much to figure out who […]
You’ve worked hard at prospecting strong potential customers. You have created touch-points through email marketing and targeted calls, and now you have successfully set up a presentation with an important client. You feel confident that your product quality and personal sales techniques will shine. But closing a deal requires more than a good product and […]
Search engine optimization is one of the most essential tools business owners should utilize in 2022. What is it? Simply put, search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engines use bots to crawl pages on […]
